How StaffHealth Replaced Manual Outreach With an Automated Pipeline Across Multiple States
From cold LinkedIn lists to fully automated funnels with AI cold calling, interactive sales video, and multi-state coverage.
Client
StaffHealth
Industry
Healthcare Staffing
Services
CNA, LPN, RN Placement
Scope
National
The Client
StaffHealth is a national healthcare staffing company that connects certified nursing assistants, licensed practical nurses, and registered nurses with hospitals, clinics, outpatient centers, and long-term care facilities across the United States. They offer per diem, contract, travel, and permanent placement options with 24/7 support and transparent, no-hidden-fee pricing.
Their business grows when they sign new facility clients who need staffing. The more facilities in their network, the more placement opportunities for their clinical talent — and the more revenue they generate.
The Challenge
"The pipeline was a function of individual effort, not a system."
StaffHealth had the clinical talent supply but struggled to systematically acquire new facility clients. Their business development team was manually prospecting on LinkedIn — identifying decision-makers at healthcare facilities, sending connection requests, and following up one by one.
- Reps spent hours each day building cold lists that produced inconsistent results
- Follow-up was manual and sporadic — warm leads went cold because nobody circled back in time
- No centralized system tracked which prospects had been contacted, when, or what happened next
- The cost to acquire each new facility client kept rising because the process was entirely human-dependent
- No scalable way to enter new geographic markets without hiring more sales reps
When a rep was having a good week, leads came in. When they were busy with existing accounts, new business development stopped.
What Markstry Built
A system that generates, qualifies, and nurtures facility leads automatically
State-Specific Sales Funnels
We built dedicated landing pages for each target market, starting with Florida. Each funnel was tailored to the specific staffing needs and regulatory environment of that state. Facility decision-makers who clicked an ad or received an outreach message landed on a page that spoke directly to their situation — not a generic corporate website.
LinkedIn Ad Campaigns
We designed and launched LinkedIn ad campaigns targeting administrators, directors of nursing, and HR leaders at healthcare facilities in each target market. The ads drove traffic to the state-specific funnels, creating a consistent flow of facility prospects into the system.
AI Cold Calling
We deployed AI voice agents that call prospects from the target list, deliver a scripted introduction, identify interest level, and route qualified conversations to the human sales team. The AI handles the high-volume, low-conversion first touch — so reps only spend time with prospects who have already expressed interest.
Interactive Sales Video
We built an interactive video using Mindstamp that replaces portions of the traditional sales presentation. Facility decision-makers watch, engage with clickable elements relevant to their facility type, and self-qualify before ever speaking to a rep. Prospects arrive at the sales conversation already educated on the offer.
Automated Follow-Up Sequences
Every prospect who enters the funnel — whether from an ad, a cold call, or a LinkedIn message — is automatically followed up with via email and SMS. No lead is forgotten. No follow-up depends on a rep remembering to send a message. The system runs 24/7.
In Action
Interactive Video Experience We Produced
An AI-powered interactive video funnel built to engage, qualify, and convert healthcare staffing leads.
Portfolio
Sites We Built for StaffHealth
Explore the live funnels, landing pages, and lead capture systems we designed and deployed.
The Result
From individual rep effort to an automated system that generates, qualifies, and nurtures facility leads across multiple state markets — without adding headcount.
Before
Manual LinkedIn prospecting. Inconsistent follow-up. Pipeline dependent on individual rep effort. One state at a time.
After
Automated funnels per state. AI handles first touch. Interactive video handles education. Reps only close.
System Installed
State-specific funnels. LinkedIn ads. AI cold calling. Interactive sales video. Automated follow-up sequences.
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