Healthcare Tech
Building the Go-to-Market Engine for a Healthcare Platform Ecosystem
KronosCap had the technology, the clinical model, and the vision. What they didn't have was a pipeline. Markstry built the entire demand generation infrastructure — from positioning and funnels to sales videos and AI-qualified outreach.
Client
KronosCap / EncoreHX
Industry
Healthcare Technology
Products
Home Care Platform + Workforce Incentives
Scope
Nationwide · Active Engagement
The Client
KronosCap operates at the intersection of healthcare delivery and workforce innovation. Their ecosystem includes two interconnected platforms:
EncoreCare — a home healthcare platform that enables agencies to deliver and manage in-home care services. It's the operational backbone: scheduling, compliance, billing, and care coordination for home health agencies looking to scale.
EncoreHX — a tokenized workforce incentive program designed to attract, retain, and reward healthcare workers in a market facing severe staffing shortages. It addresses the $7B home health workforce crisis by giving caregivers real financial incentives tied to performance and retention.
The vision is ambitious: build the infrastructure layer for home healthcare while simultaneously solving the workforce retention problem that every home health agency faces.
Key Facts
Ecosystem
KronosCap (Parent) + EncoreCare + EncoreHX
Category
Healthcare Technology & Workforce Incentives
Target Market
Home Health Agencies & Healthcare Systems
Model
Platform SaaS + Tokenized Incentives
Structure
SPV Investment Vehicle
Engagement
Active — Funnels Live & Scaling
"The technology was built. The clinical model was validated. The go-to-market was nonexistent."
The Challenge
Product Without Pipeline
KronosCap had the product but not the pipeline.
- No structured funnel to generate awareness among home health agency operators and healthcare system administrators
- Sales team cold-outreaching prospects one by one with no supporting infrastructure — no landing pages, no content, no automated follow-up
- Complex value proposition — two interconnected products for different buyer needs — that needed simplification for each audience
- Enterprise healthcare buyers have long sales cycles and need credibility-building content before they agree to a demo
- Customer acquisition costs were high because every deal required extensive manual effort
- No repeatable lead source beyond referrals and personal networks
- Investment projections depended on predictable deal flow that didn't exist yet
What Markstry Built
A Fully Automated Go-to-Market Engine for a Multi-Product Ecosystem
Not a landing page. Not an ad campaign. A complete demand generation system — from brand positioning and sales videos to automated funnels and AI-qualified outreach — designed to hit investment projections.
Dual-Funnel Architecture
Mapped the complete buyer journey for two distinct personas: home health agency operators evaluating EncoreCare as their delivery platform, and healthcare system administrators interested in EncoreHX as a workforce retention strategy. Each persona gets a tailored funnel with relevant messaging, content, and CTAs.
Landing Pages & Demand Generation
Built dedicated landing pages for each product — EncoreCare positioned around operational efficiency for home health agencies, EncoreHX positioned around workforce incentives for healthcare systems. Lead capture forms, content frameworks, and campaign infrastructure for both paid and organic acquisition.
Sales Video Production
Produced two conversion-optimized sales videos — one for the KronosCap/EncoreCare investment story and one for EncoreHX workforce incentives. Each video designed to educate prospects, build credibility, and move them toward a demo conversation.
AI Agent Deployment
Deployed AI agents to handle initial prospect outreach and qualification. For a complex enterprise sale, the AI identifies interest, confirms the prospect fits the target profile (size, geography, current platform), and books discovery calls with the human sales team.
Simplified Messaging & Positioning
Translated a complex multi-product ecosystem into messaging a busy healthcare executive can understand in 30 seconds. EncoreCare distilled to "the operating system for home health agencies." EncoreHX distilled to "the incentive layer that solves your staffing problem." Each product has its own value proposition, landing page, and sales narrative.
Investment Pipeline Alignment
Structured the entire funnel system to support KronosCap's investment projections. Every lead, demo, and conversion is tracked and mapped to the deal flow required for the SPV to hit its targets. The go-to-market engine isn't just marketing — it's investor infrastructure.
In Action
Sales Videos We Produced
Two conversion-optimized videos — each tailored to a different product and audience within the KronosCap ecosystem.
Portfolio
Sites We Built for KronosCap
Explore the live platforms and landing pages we designed and deployed.
The Result
From Zero Pipeline to Investment-Ready Deal Flow
From relying entirely on referrals and manual outreach to a structured, repeatable go-to-market engine where enterprise prospects enter through dedicated funnels, watch product-specific sales videos, get qualified by AI agents, and arrive at sales conversations already educated on the platform.
Before
Referrals only. Manual cold outreach. Complex messaging that confused prospects. No repeatable pipeline. Investment projections without a system to support them.
After
Dedicated funnels per product. AI qualification. Simplified positioning. Two sales videos driving conversions. Enterprise prospects arrive educated and ready for a demo. Deal flow aligned to investment targets.
System Installed
Dual-persona funnel architecture. Demand gen landing pages. Two conversion-optimized sales videos. AI qualification agents. Simplified product positioning. Investment-ready pipeline infrastructure.
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