CLIENT SPOTLIGHTPhysicianWork RPO

We Built an Autonomous Recruitment Intelligence System

PhysicianWork needed to find, score, and reach hospitals with physician vacancies — before competitors even knew the opening existed. Here's the system Markstry built to make that happen.

THE CLIENT

PhysicianWork RPO

PhysicianWork is the original physician job platform — founded in 1999, it was the undisputed market leader in physician recruiting for over a decade. In 2025, it relaunched as a physician intelligence and recruiting platform with 166,000+ verified physician profiles, 40+ search filters, and direct employer access starting at $199/month.

The platform had the data. What it needed was a system to identify high-value opportunities in real time and reach decision makers at scale — without building a traditional sales team.

KEY FACTS

Platform

physicianworkrpo.com

Founded

1999 (Relaunched 2025)

Database

166,000+ Verified Physician Profiles

Pricing

Starting at $199/month

Category

Physician Recruitment Intelligence

Engagement

Active — System Live & Operating

THE PROBLEM

The Math Behind Physician Vacancies

0
Lost per day, per unfilled physician vacancy
0
Average time to fill a physician position
0
Traditional recruiting firm fee per hire

PhysicianWork had the platform to replace expensive recruiting firms. But reaching the right hospital decision maker — the CMO, the Medical Director, the VP of Physician Recruitment — before a competitor locks in the engagement? That requires intelligence infrastructure, not just a database.

WHAT MARKSTRY BUILT

9 Integrated Systems. One Autonomous Pipeline.

This isn't a landing page and an ad campaign. It's a fully autonomous intelligence and outreach engine — scraping, scoring, enriching, and generating personalized outreach without human intervention.

1

Vacancy Scraping

2

Database

3

Action Score

4

Contact Enrichment

5

Facility Intel

6

AI Brain

7

Lead Magnets

8

Email Infra

9

Dashboard

Automated scrapers monitor the top physician job boards — pulling live postings in real time.

  • 1,500+ postings indexed and updated daily
  • Agency keyword filter excludes competitor postings from the dataset
  • Specialty extraction and data cleanup runs automatically every 6 hours

Three intelligence layers run continuously to surface actionable signals before they hit the market.

  • Direct newsroom scraping — monitors hundreds of health system newsrooms every 6 hours
  • RSS monitoring — major healthcare trade feeds and industry publications
  • AI-powered deep research on key accounts every 12 hours, regular facilities every 72 hours, decision makers every 24 hours
  • Events classified automatically: leadership change, service line expansion, new facility, acquisition, physician hiring
  • Each signal gets an actionability score and recommended outreach play

REAL SIGNAL DETECTED

A Midwest cancer institute announced a CON-approved 29,000 sq ft expansion with a new president appointed. The system detected the signal, pulled 31 oncology physicians within 75 miles, generated a personalized 3-touch email sequence, and prepared the outreach — all automatically.

MARKSTRY COMMAND

The Command Center — Where It All Converges

Every system we built for PhysicianWork feeds into one centralized dashboard. Vacancy scraping, physician matching, lead scoring, email campaigns, contact enrichment — all visible in real-time from a single screen. This is Markstry Command.

m
COMMAND CENTER
LIVE
11:46:07 AM
PHYSICIANWORK.AI · MARKSTRY
OVERVIEW
OPPORTUNITIES
INTELLIGENCE
OUTREACH
CONTACTS
SYSTEM
Overview — A high-level snapshot of the entire Markstry pipeline. Summarizes physician job postings collected, scoring progress, physician and contact databases, and AI research conducted.
TOTAL POSTINGS
7,408
SCORED
1,312
18% of total
TOP SCORE
61.8
out of 71 max
AVG SCORE
28.1
PHYSICIANS
152,729
149,518 geocoded
KEY ACCOUNTS
84
3+ open postings
CONTACTS W/ EMAIL
528
of 536
FACILITY SIGNALS
386
AI RESEARCH SPEND
$3.19
297 runs
DISTRIBUTION
Action Score Buckets
0
1–15
15–30
30–45
45+
INTELLIGENCE
Signal Types
physician hiring
service line expansion
leadership change
partnership
acquisition
new facility
ACTIVITY
Outreach Timeline
no outreach yet

High-level pipeline snapshot: 7,408 postings scraped, 1,312 scored, top score 61.8 — plus live charts for score distribution, signal types, and outreach activity.

Want Live Access to the Command Center?

Markstry Command is a password-protected live dashboard. Contact us to request access credentials and explore the full pipeline in real-time.

Request Dashboard Access

AUTONOMOUS OUTREACH

The Markstry Bot — Running on Autopilot

The system runs continuously in the background. When it detects a high-value signal — a leadership change, facility expansion, acquisition, or service line launch — it generates a full outreach briefing with 3-email sequences and sends it to Telegram for approval. One tap to approve, and the campaign is live.

45
Signals Scanned
5
Priority Signals Surfaced
15
Emails Auto-Generated
Day 0 / Day 3 / Day 7
Send Cadence
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Markstry
bot
PHYSICIANWORK.AI — OUTREACH INTELLIGENCE BRIEFING
Generated: April 5, 2026Signals Scanned: 45Priority Signals Identified: 5
——— SIGNAL 1 ———LEADERSHIP CHANGE
Facility: OSF HealthCare Saint Anthony Medical Center — Rockford, Illinois
Source: "Alec Grabowski, MBA, MHA, has been named president of OSF HealthCare Saint Anthony Medical Center in Rockford."
Urgency: A new hospital president will quickly press clinical leadership for open physician gaps, stale searches, and service lines carrying coverage risk.
Target: Chief Medical Officer
Send Window: Day 0 / Day 3 / Day 7
Email 1
Subject: rockford timing
Saw in the OSF newsroom that Alec Grabowski was named president at Saint Anthony in Rockford. When a new president walks in, the CMO usually gets asked where physician coverage is thin and which searches are stuck. PhysicianWork has 166,000+ physician profiles and can surface likely-fit doctors around Rockford fast. Which specialty gap gets scrutinized first on your side?
Email 2
Subject: rockford snapshot
Rockford searches usually get harder once leadership wants answers before recruiting has market visibility. I already pulled a New Leader Briefing for Saint Anthony with open-role pressure points, likely hard-to-fill specialties, and nearby physician supply. Want me to send the one-pager over?
Email 3
Subject: closing the loop
I haven't heard back, so I'll leave this here. What's on the table is a clean read on the physician gaps Rockford leadership is likely to focus on first. If timing's off, just say "later" and I'll circle back in Q3. No friction.

Signal 1 — Leadership Change

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——— SIGNAL 2 ———FACILITY EXPANSION
Facility: Corewell Health Butterworth Hospital — Grand Rapids, Michigan
Source: "Expansion would include a new emergency department, 180 private beds and additional operating rooms"
Urgency: A new ED, 180 beds, and added ORs force physician staffing plans forward well before opening across emergency medicine, hospital medicine, anesthesia, and surgery.
Target: VP Talent Acquisition
Send Window: Day 0 / Day 3 / Day 7
Email 1
Subject: butterworth build
Saw in Corewell's release that Butterworth is planning a new ED, 180 private beds, and more ORs in Grand Rapids. That usually means physician recruiting gets pulled forward months before the facility side is ready, especially for ED, inpatient, and procedural coverage. PhysicianWork has 166,000+ physician profiles and can map likely targets around western Michigan quickly. Which service line gets tight first if this moves on schedule?
Email 2
Subject: grand rapids map
Grand Rapids capacity is growing faster than most systems can build physician pipeline. I already put together a Physician Demand Forecast for Butterworth showing likely specialty pressure and where the realistic nearby candidate pool sits. Want me to send it over?
Email 3
Subject: last note
I'll stop after this. What's being left on the table is an early staffing read on the beds, ORs, and ED coverage this expansion will force. If timing's off, just say "later" and I'll circle back in Q3. No friction.
——— SIGNAL 3 ———FACILITY EXPANSION
Facility: OhioHealth Dublin Methodist Hospital — Dublin, Ohio

Signal 2–3 — Facility Expansion

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Source: "This gift supports the expansion project of Dublin Methodist, the largest in the hospital's history."13:19
Urgency: The hospital's largest expansion will widen physician demand ahead of opening, and recruiting delays will compound once volume assumptions harden into hiring plans.
Target: Chief Medical Officer
Send Window: Day 0 / Day 3 / Day 7
Email 1
Subject: dublin scale
Saw in the OhioHealth newsroom that Dublin Methodist's current project is the largest expansion in the hospital's history. At that scale, physician hiring usually turns into the pacing item because demand planning moves faster than actual doctor supply. PhysicianWork has 166,000+ physician profiles and can map central Ohio targets by specialty before that gap shows up publicly. Which specialties are most likely to get ahead of you here?
Email 2
Subject: central ohio read
Central Ohio is getting tighter for employed physicians as multiple systems expand against the same market. I already built a Physician Demand Forecast for Dublin Methodist with the specialties most likely to pinch first and the nearby supply picture behind them. Want me to send the snapshot?
Email 3
Subject: one more
No reply, so I'll keep this clean. What you'd have is an early view of where Dublin's expansion is most likely to outrun physician supply. If timing's off, just say "later" and I'll circle back in Q3. No friction.
——— SIGNAL 4 ———ACQUISITION
Facility: Hopper OS — Not listed in pipeline
Source: "The Acquisition: Hopper OS, an intelligent healthcare operating system provider, has acquired Efferent, a healthcare informatics company specializing in cloud-based PACS and advanced interoperability."
Urgency: Acquisition work creates immediate physician-facing integration risk when clinical workflow changes move faster than clinician adoption and staffing alignment.
Target: Chief Medical Officer
Send Window: Day 0 / Day 3 / Day 7
Email 1
Subject: efferent move

Signal 3–4 — Expansion / Acquisition

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——— SIGNAL 5 ———SERVICE LINE LAUNCH
Facility: Vida Health — Not listed in pipeline
Source: "The Launch: Vida Health, a major virtual cardiometabolic provider, has officially launched its Metabolic Control Framework"
Urgency: A physician-led cardiometabolic launch expands demand across obesity, diabetes, hypertension, and related care at the same time, tightening the same specialist pool at once.
Target: Medical Director
Send Window: Day 0 / Day 3 / Day 7
Email 1
Subject: metabolic shift
Saw in Hit Consultant that Vida launched its Metabolic Control Framework across obesity, diabetes, hypertension, and related conditions. When one model starts pulling physician-led care across multiple metabolic lines at once, endocrinology and obesity medicine coverage gets tight fast. PhysicianWork has 166,000+ physician profiles and can map likely-fit doctors by market before that demand is obvious. Where do you expect coverage pressure to hit first?
Email 2
Subject: endo supply
13:19
Cardiometabolic expansion gets harder when several service lines pull from the same specialist pool at once. I already built a market snapshot showing where the realistic endocrinology and obesity-medicine candidate pockets sit for this model. Want me to send it over?
Email 3
Subject: last note
I'll make this the last one. What's being left on the table is a cleaner read on where this metabolic launch is likely to outrun physician supply. If timing's off, just say "later" and I'll circle back in Q3. No friction.
NEXT ACTIONS
• Enrich decision-maker contacts via Apollo/Prospeo
• Queue approved sequences in Instantly.ai
• Monitor pipeline for new signals in 48 hours

Signal 5 — Service Line Launch

Leadership ChangeFacility ExpansionAcquisitionService Line LaunchNew Facility
LEADERSHIP CHANGEFeatured Signal — April 5, 2026

OSF HealthCare Saint Anthony Medical Center — Rockford, Illinois

New president Alec Grabowski appointed.

Bot analysis: "A new hospital president will quickly press clinical leadership for open physician gaps, stale searches, and service lines carrying coverage risk."

Auto-generated subjectrockford timing
TargetChief Medical Officer
Send window
Day 0Day 3Day 7

Every signal is researched, scored, and turned into ready-to-send outreach — automatically. The team only needs to approve.

THE RESULT

A System That Wakes Up Before the Sales Team

Every morning, PhysicianWork wakes up to a ranked list of the highest-value physician vacancy opportunities in the US — with verified decision maker contacts, real physician supply data within 75 miles, facility intelligence signals, and personalized outreach ready to approve and send.

Zero manual prospecting. Fully built and operated by Markstry.

This Is What We Build.

Not templates. Not ad campaigns. Autonomous systems that find, score, and reach your highest-value opportunities — before your competitors know they exist.

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